Meet Cameron Lewis, our Managing Director. In this meet the team blog series, you can find out more about our team, their roles and a what a typical working day looks like.

I’ve spent the majority of my career in farming and agriculture, so I’ve always woken early. I’m normally up and about by 6am, and the addition of children and family life hasn’t really changed things! Being awake early means I can get my eldest two packed and off to the school bus for 7am. I can then spend time with my youngest who, at 4, ensures breakfast involves some enjoyable conversations – she certainly helps set a positive mood for the day ahead. The final job before heading out the door is to make sure Mrs Lewis has a hot cup of coffee in her hand.  

I have the benefit of living on the farm and so it’s a very short commute for me, but also means I have lots of open space on my doorstep to walk Andy, our dog. My proximity to the office also helps me get there early so I can greet the team as they arrive and have a bit of a catch up before we all start work.

It probably goes without saying that as MD of a highly diverse business with a team of nearly 50 employees, there’s no such thing as a ‘normal’ day. I report to the owner of the business and oversee the cultural and strategic direction of The Woodhorn Group, so the demands on my time vary significantly across a year. As with any farming operation, there is some seasonality and I’m used to the flow of that, but equally, life throws curve balls and so even when I do plan my days, sometimes something comes up that requires my attention. I’ve become good at pivoting and delegating to the five members of the senior management team who report directly to me, and I’m fortunate to have effective people around me. They are primarily responsible for the day-to-day operation of our core business divisions which include the farm and dairy, waste management, certified soils and the business centre. There’s also the overall finance and HR aspects of managing a growing team within a multi-million turnover organisation.

A changing role in a changing business

My role has changed a lot over the 15 years of working with Woodhorn, mainly because the business has changed and grown so much. Through the week I aim to spend time in each department, working on any live projects and speaking to the team. I will visit all the sites and farms through the month but no longer need to do so on a daily basis, given the skill of our managers.  

From time to time there are projects that require my attention more than others. Our milk vending operation, which launched in 2023, was one of these. This was a big project for us as a business and for me personally, as it’s another aspect of our continued diversification, a key theme in our strategy. It allows us to sell our organic whole milk direct to the public and takes us closer to the consumer than any other aspect of our operations. The complexities of getting the systems and processes in place to sell a single litre of milk to a member of the public, in a business which normally ships 5,000 litres a day in a bulk tanker, was interesting! But this is what I enjoy about my role, and I like that I’m always learning.

Whilst the diversity of my role is what keeps it fresh and interesting, it can also be one of the most challenging aspects. Juggling priorities and allotting time to each of the different operations can mean I have to swap hats at speed and quickly recall information about projects, strategies and budgets. So it’s important that I know and understand each part of the business, but without being involved in everything, all of the time. I have a genuine interest in all that we do, so it can be hard to maintain the divide between strategic and operational. Again, the strength and quality of our team means I know I don’t need to be involved in every little decision.

Strategic time management

One of the practices I’ve developed to remain strategic is booking out chunks of time to look at the business as a whole, each business unit individually and also the wider market. This means going out, meeting other similar businesses, visiting suppliers, attending conferences and importantly, spending time with John, the business owner. I actively look forward to the part of the year where we start looking at the next 12 months and also those sessions where we set a slightly longer term strategic flight path for the business.

Looking back over my 15 years, many of our plans have come to fruition, but there are of course some that haven’t taken off. Like any business we’ve had challenges over the years; from economic impacts to the weather and from health emergencies (both animal and human!) to significant changes in demand. We’ve always had to pivot, and been tested, but typically, because we’ve made diversification the core of our strategy, we’ve not just survived but come through stronger. 

A moment to reflect each day

Generally, I like to ensure that I’m organised and prepared for the next working day before heading home each evening. Recognising what I’ve achieved and looking at what’s on tomorrow’s agenda is important. If I’ve finished the day in the office, then the short walk home with Andy is lovely. In fact the beauty and peace of a rural environment is one of the things I love most. The other thing I like about life at Woodhorn is the people I get to work with. We’ve got a talented group of hardworking and very skilled people and being a family run business also means there is still a personal feel to the company. John still lives on the farm; his family has been farming here since the late 19th century. Sometimes as I walk home, I’ll bump into him and we’ll have a quick, unplanned update ‘over the farm gate’. These brief catch ups, late in the day, are really valuable and give us the chance to reflect on any highlights, challenges or ideas from the day.

Arriving home I’m straight into family life, hearing about school days and clubs before we all have dinner. Because we’re rural, and as the children get older, there’s often the need for ‘Dad’s Taxi’ in the evening, and if there’s some rugby to watch, I’ll be there! But most of the time a bit of peace, a chat, or a quick walk around the farm with Mrs Lewis, the children or Andy the dog is all it takes to reset before it’s time to do it all again tomorrow!